26.8.08

40 years of the RSAF

You gotta give it to the gahmen boys. They know the right agencies to place their millions with to come up with one of the best ad campaigns I've seen ever. The military has an advantage over other products when advertising their greatness. This is because when you fall back on ideals and values like courage, patriotism, loyalty and basically an arsenal full of firepower to shoot the hell outa your enemies of the state, you touch something inside the casual viewer. Tug at the heart strings if you will. You conjure up this illusion that that viewer owes a great deal of faith and gratitude to the men and women in uniform and also quite subtly place the viewer in a state of mind where he can imagine himself as the said soldier.


All in a day's work.

Google if you need more. I'm just very impressed. By the artwork, by the ad itself and the minds it took to figure out that give "air" some "force" and it becomes "wind". Brilliant. Actual TV commercial is on YouTube. Shot entirely in Melbourne. It features solid ass CGI and scenery. Each frame of it went through 3 hours of post production. Or so the ad agency reports.

However, for some critique, how come there is no ad specifically for our vocation, where labour is sorely needed. I see WSO(FTR), AOSS, Senior Tech up there. I'm sure a pilot one is forthcoming sooner or later. I mean whether you got enough pilots or not, you still have to come up with a cool ass poster for them. Like, duh? Still, is this major recruitment exercise only for these 3 groups of workers? If so, reality check, kthx.

Submitted for your comments, please.

Your obedient soldier.
Feng of Feng Yun.

2 comments:

Ghost Particle said...

id say...the ads are really good.

Sumita Kunashakaran said...

i love them ads :)